After understanding the
definition of marketing, it becomes easier for learners to determine the major characteristics
of marketing. While gathering information when writing a marketing assignment on the characteristic, it was found that there
are number of mechanisms that comes across, however some of the main features that
are critically influencing different marketing activities, are further
explained.
Marketing
is a unified process
Marketing is not only a
single movement for small as well as for big businesses rather it is a series
of interconnected actions. In this assignment we have discussed its importance
and revised the phrases that marketing is a decision making method or route
that is specific major part of business planning. Similarly, it is a community based
process as in marketing of the human expectation and satisfactions are interconnected
to each other.
Marketing
is customer oriented
Customer satisfaction
level and needs of present as well as willing customers identifies the
existence of marketing. It depicts that customers is the central part of all
marketing.
Marketing
is a part of total environment
Marketing works within
the outline of both internal and external business environment, which contains
several factors such as social, legal, political, as well as international
forces. The change mentioned in this assignment reflects the fact that in
specific business environmental aspect influences the activities of marketing. Consequently,
marketing is a very attractive route for businesses as it keeps business
integrated to the changes in environment.
Marketing
is creative
There are some valuable
aspects that are created by marketing such as time, place as well as possession.
Time utility is created by marketing in order to save the products for future use.
The purpose of this assignment is to reframe that marketing is a creative tool
and place utility is created by taking the products to places, where there is a
high need of specific product. When products are transferred from maker to user,
at this time marketing makes possession value that is considered as the
important part in marketing exchange process between buyer and seller.
Marketing
is goal oriented
One of important
characteristics of marketing described in this assignment is goal oriented.
Marketing looks for the benefits of sellers, at the same time, it leads
significance to buyers. It helps in determining the satisfaction of customers
that links with the fulfillment of their requirements. It helps in development of beneficial relationship by
satisfying needs of customers and by making revenues for business.
Marketing
is pervasive
For businesses as well
as in community, marketing is referred to as a very important tool. It is
helpful by means of this assignment in spreading the communal ideas such as
family planning, adult education, communal accord, national integration and
environmental protection messages. It is based on social involvement, for which
termed as social marketing.
